Compare Top Crystal Brands: SWAROVSKI, PRIMERO, PRECIOSA, AUREA

Since 1895, Swarovski® has been a pioneer in premium crystal components, renowned for its innovation, craftsmanship, and collaborations with world-class designers in fashion, jewelry, accessories, and interior design. Swarovski’s impressive range of colors, effects, shapes, and sizes has long inspired creators worldwide. These crystals are crafted using Swarovski’s Advanced Crystal standard, an innovative, lead-free* formula (*containing 0.009% lead or less).

For over a century, Swarovski® has been the first choice for creators. However, in 2020, Swarovski announced a major shift, discontinuing its supply of crystal components for the broader DIY market to focus on its luxury brand identity. By 2021, orders for these components ceased, marking a turning point for creators who relied on Swarovski’s crystal offerings. Under Swarovski’s updated strategy, access to its crystals is now available exclusively to select customers who meet specific criteria and sign a Brand Control Agreement with Swarovski. We are proud to remain an Authorized Distribution Partner, enabling us to offer Swarovski® crystals to those who align with the brand’s standards. Lear more here.

Swarovski’s shift has opened doors for other crystal brands to enter and expand, fueling innovation and eco-consciousness inspired by Swarovski’s legacy. Today, the crystal market is richer than ever, with high-quality alternatives that embody the values of craftsmanship, sustainability, and variety that creators seek.

As soon as we became aware of the changes taking place at Swarovski, we began planning how we could continue to offer our customers the same range and quality they have come to expect when purchasing Swarovski® crystals. After much effort and work, our online shop now offers such a wide variety of crystal components that everyone can find the right choice, regardless of aesthetic preferences, creative needs, or budget: